Distracted Customers' Wait Times Fly
February 9, 2010, 12:05 pm by Scientific American: Mind and Brain
You know what it’s like. Sit chatting with a friend, and the hours can zip by. But once someone puts you on hold [audio: bad on-hold music] or makes you wait in line, each second feels interminable. But Dan Zakay of Tel Aviv University has some tricks for businesses to keep waiting customers happy. He published the psychology research in the journal NeuroQuantology . [More]
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