 Bite Size Medical News Thursday March 11, 2010 Read the latest medical news now |
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Distracted Customers' Wait Times FlyFebruary 9, 2010, 12:05 pm by Scientific American: Mind and BrainYou know what it’s like. Sit chatting with a friend, and the hours can zip by. But once someone puts you on hold [audio: bad on-hold music] or makes you wait in line, each second feels interminable. But Dan Zakay of Tel Aviv University has some tricks for businesses to keep waiting customers happy. He published the psychology research in the journal NeuroQuantology . [More]
More from Scientific American: Mind and Brain Few Studies Compare the Efficacy of Medical Treatments Scientific American: Mind and Brain: March 10, 2010, 10:00 am The forward momentum of medical progress is manifest, it could be argued, in the $50 billion spent in 2008 on pharmaceutical research and development in the quest to bring new Chimps Talk with Their Hands Scientific American: Mind and Brain: March 10, 2010, 9:00 am The origins of language have long been a mystery, but mounting evidence hints that our unique linguistic abilities could have evolved from gestural communication in our ancestors. Such gesturing may also explain Why is talking with gestures easier than talking without them? Scientific American: Mind and Brain: March 10, 2010, 9:00 am Why is talking along with gestures so much easier than trying to talk without gesturing? -- Lionel Halvorsen, Cornith, Tex. [More] End-of-Days Danger Scientific American: Mind and Brain: March 10, 2010, 8:00 am I don’t know how many e-mails I have received fromchildren who are terrified that 2012 will somehow involve the end of life as we know it, all because of an unfounded fringe The Psychology of the Taboo Tradeoff Scientific American: Mind and Brain: March 9, 2010, 12:00 pm Consider the classic hypothetical scenario: Your house is on fire and you can take only three things with you before the entire structure becomes engulfed in flames. What would you take?
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