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Lost in translation: When humor kills the message

October 12, 2017, 6:09 am by ScienceDaily: Health & Medicine

Getting a laugh may not help get the road safety message across, with a new study showing humorous driver sleepiness advertisements via social media and other means can get lost in translation.


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More medical news from ScienceDaily: Health & Medicine

Bio-Renewable Process Could Help ‘Green’ Plastic
ScienceDaily: Health & Medicine : January 21, 2018, 7:34 am
Plastics are often derived from petroleum, contributing to reliance on fossil fuels and driving harmful greenhouse gas emissions. To change that, scientists are trying to take the pliable nature of plastic in another direction, developing new and renewable ways of creating plastics from biomass.

A nanophenomenon that triggers the bone-repair process
ScienceDaily: Health & Medicine : January 20, 2018, 9:27 am
Researchers have resolved one of the great unknowns in bone self-repair: how the cells responsible for forming new bone tissue are called into action. Their work reveals the role of an electromechanical phenomenon at the nanoscale, flexoelectricity, as a possible mechanism for stimulating the cell response and guiding it throughout the fracture repair process.

Cystic fibrosis bacterial burden begins during first years of life
ScienceDaily: Health & Medicine : January 19, 2018, 11:12 am
Cystic fibrosis shortens life by making the lungs prone to repeated bacterial infections and inflammation. Researchers have now shown for the first time that the lungs' bacterial population changes in the first few years of life as respiratory infections and inflammation set in. This research offers a way to predict the onset of lung disease in children with CF and suggests a larger role for preventive therapies, such as hypertonic saline.

Creation of synthetic horsepox virus could lead to more effective smallpox vaccine
ScienceDaily: Health & Medicine : January 19, 2018, 11:12 am
Researchers created a new synthetic virus that could lead to the development of a more effective vaccine against smallpox. The discovery demonstrates how techniques based on the use of synthetic DNA can be used to advance public health measures.

'Explosive evolution' of techniques to restore blood flow to the brain
ScienceDaily: Health & Medicine : January 19, 2018, 11:12 am
Recent decades have seen an 'explosive evolution' of techniques to restore blood flow to areas of the brain endangered by stroke or clogged arteries, according to a new report.