How to use YouTube to Promote Physician Interviews and your Medical Practice

It is not uncommon to hear that YouTube is the second most frequented search engine behind Google; interesting, but not new news. What is interesting is the way in which YouTube is being used now verses the the recent past. Now professionals are using the broadcasting web site to deliver richer messages, education, and to promote their brand.

Bye bye dog on skateboard, hello doctor!

Here are 3 Tips to using YouTube to promote your practice via recorded interviews:

1) Be sure to brand the video since this is really an audio presentation. Include logos, related images, and calls-to-action like phone numbers and your medical web site address.

2) Break up interviews into smaller targeted audience topics. Remember that YouTube typically only allows you to have 10 minute segments. Sometimes even shorter segments (2-5 minutes) allow you to deliver your messages to more listeners with short attention spans. With that, try to plug your web site and the main points at the beginning before getting into the lengthy details.

3) Consider having your medical web site design team develop your strategy, distribute your videos via their YouTube channel, and manage the video through SEO practices and their established networks.

Here is an example of Dr. Neel Anand (Spine Surgeon Los Angeles). The radio interview uses the above techniques via YouTube to promote and educate.

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