It is not uncommon to hear that YouTube is the second most frequented search engine behind Google; interesting, but not new news. What is interesting is the way in which YouTube is being used now verses the the recent past. Now professionals are using the broadcasting web site to deliver richer messages, education, and to promote their brand.

Bye bye dog on skateboard, hello doctor!

Here are 3 Tips to using YouTube to promote your practice via recorded interviews:

1) Be sure to brand the video since this is really an audio presentation. Include logos, related images, and calls-to-action like phone numbers and your medical web site address.

2) Break up interviews into smaller targeted audience topics. Remember that YouTube typically only allows you to have 10 minute segments. Sometimes even shorter segments (2-5 minutes) allow you to deliver your messages to more listeners with short attention spans. With that, try to plug your web site and the main points at the beginning before getting into the lengthy details.

3) Consider having your medical web site design team develop your strategy, distribute your videos via their YouTube channel, and manage the video through SEO practices and their established networks.

Here is an example of Dr. Neel Anand (Spine Surgeon Los Angeles). The radio interview uses the above techniques via YouTube to promote and educate.

In the era of expanding healthcare policy, advaced technology opportunity, and the ’shift’ in standards for medical communications and efficiency, healthcare providers from the hospital level to the individual physician are experiencing themselves in the eye of a storm.  That storm is a confusing array of undefined standards, bombardment by vendors, pending policy, and a lack of technical understanding.

In an effort to assist their clients, a Bay Area San Francisco healthcare consulting company,  Healthcare Margins, Inc., have developed a strategic set of tools to help their healthcare clients orchistrate the storm to their advantage and even profitibilty.

Founder and Managing Principal Reynold O. Bryan has been traveling the globe, literally, to gain a global perspective; not only on the US, but how the world is adopting the next revolution in healthcare.  He and his company are bridging their experience and worldly research to give their healthcare clients a global strategy for efficiency and profitibility.  Their unique contribution boils down to an alchemy of healthcare operations consulting, information systems, executive managment staffing, and facilities planning.

More about this Northern California Healthcare Consulting Company:

Healthcare Margins, Inc. offers consulting services and healthcare professionals with experience in implementing IT systems, financial, and operational solutions in healthcare environments. Healthcare Margins ensures their clients achieve their objectives by making sure their consulting objectives are aligned with the strategic direction of the organizations they assist.

Healthcare Margins consultants are all very senior level financial, clinical and operational executives that have managed medium to large healthcare organizations and understand the meaning of making an organization profitable.

You can learn more about Healthcare Margins, Inc. at www.healthcaremargins.com.

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