Hastings Radiology Associates of Hastings Nebraska launches new website to better serve the medical imaging needs of their community

Filed Under Medical Headlines, Radiology Headlines

Hastings Radiology Associates provide the highest level of medial imaging services to Central Nebraska and North Central Kansas using leading-edge technology and an exceptional level of imaging expertise. Made up of 4 board certified radiologists, Hastings Radiology Associates has developed a reputation for clinical excellence as the result of their scope of services, prompt turnaround time, and the knowledge and skill of their affiliated hospitals and clinics. For more than 60 years, Hastings Radiology Associates have been providing quality, professional, and compassionate patient care.

Please click the links below to explore Hastings Radiology Associates’ radiology services:

Please join Hastings Radiology Associates of Hastings Nebraska in their mission to provide comprehensive, quality and professional radiology care to the greater Central Nebraska and North Central Kansas areas. Join them on their new Hastings Nebraska Radiology website.

Hastings Radiology Associates is accepting new patients. To schedule an appointment please call the phone number listed below. You can also learn more and get more contact information by visiting the contact page at: www.hastingsradiology.com

Hastings Radiology Associates

Professional Office Information

715 N. Saint Joseph Ave
Hastings NE, 68901

P: (402) 461-5191
F: (402) 461-5088
Map & Directions

Billing Office Information

747 N. Burlington Avenue
Hastings NE, 68901

P: (402) 463-0404
F: (402) 462-4262
Map & Directions

Hot new social photo sharing website Pinterest is a great opportunity for physicians to promote their brand, practice, staff, treatments, and beyond …

Filed Under Internet and Healthcare, Medical Headlines

Pinterest is a photo sharing and photo tagging (pinning) website that allows individuals and businesses to collect and organize photos and comments into ‘boards’ for the world to see. Lots of people use Pinterest to get inspiration for the most important projects in their life. People use Pinterest to plan their vacations, redecorate their homes, and create menus for holiday dinners to name a few.

What does Pinterest mean for doctors?

Pinterest is a opportunity to drive traffic to your medical practice website. There are cases where the traffic is better than Facebook. This is a great opportunity to give visitors a visual experience of your practice, staff, and offerings. This can translate into more referrals.

To give you an idea of the number and why there is so much seo interest, “in the past six months, visits to Pinterest grew by 4000%, receiving an amazing 11 million hits in just one week.” [source TheNextWeb article]. At least for now, this hot new social photo sharing site is sending seo link juice back to your website. This will help with the inbound links and your website’s rank.

So what are some specific uses of Pinterest for doctors and physician offices?

Promote your medical brand, practice, and ’sell’ your practice visually
Make your medical brand and practice personal
Familiarize new patients with the faces of physicians and staff
Engage current patients with the office and staff visually
Market and sell products – post photos of products
Inspire your patients
Offer an exclusive discounts or specials (may be good for products or aesthetic treatments like Botox)
Keep patients coming back to your boards by posting special offers regularly
Have your pins auto-post to your Facebook Page for greater reach
Non-profits can leverage Pinterest’s traffic to raise awareness for a cause
Post treatment process, equipment, and office experience photos to help make patients be comfortable and educated prior to their visit
Invite patients to events or education/lectures
Post photos from previous events to help promote future ones

What do you do next?

Step 1: Set up an account at pinterest.com.
Step 2: Optimize your photos of your practice, screenshots, and other photos of interest; before and afters, office, staff, etc.
Step 3: Create a ‘board’ on Pinterest. Choose some categories like our office, our staff, products, etc.
Step 4: Upload or pin the photos directly off your site’s hosting account.
Step 5: Optimize the text and be sure to configure the link of each image to go back to a specific page on your website.
Step 6: Send the Pinterest links out in your networks so web crawlers can gobble up the links and add to the page rank of your website.

One of the clear advantages of using social media as part of your medical practice marketing strategy is that it makes it fun and easy to make your medical brand and medical practice personal. Pinterest is the next hot thing, so get on board early to grow your community and take advantage of the link juice/traffic to your medical practice website. In the end, you want to inspire new patients to choose you as their provider.

About us

Vital Element, Inc. provides comprehensive medical web site design, web-based medical marketing, and web-based medical efficiency solutions. Our services range from pure medical web marketing to web based communications, medical IT resource development and healthcare cost containment application development. We surround our services with ongoing management and support.

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