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Latest Search Engine Marketing News!


Search Marketing Standard | Covering SEO, SEM, PPC, Social Networking and Much More!: Search Marketing Standard is the leading print publication covering the search marketing industry. It was launched early in 2006 with the goal of providing readers with practical, relevant, and easy-to-understand information they could apply to directly improve their search engine marketing campaigns.

Synopsis — There are many aspects to constructing a successful pay-per-click advertising campaign. Key parts include researching and choosing keywords, setting up your campaign correctly, deciding whether to try the content network, targeting geographic regions and time zones. But one aspect that marketers sometimes fail to place enough time and emphasis on is the constructing [...]
Even though the conference year is winding down to a close, if you still have some budget remaining for events, there are still some great conferences coming up. We publish a Calendar of Events in each issue of Search Marketing Standard print magazine and, once the magazine has been mailed, we post a PDF version [...]
The Fall 2010 edition of Search Marketing Standard arrives with a new look and an additional format. The revised look features our new logo and a cover design that features top digital marketing leaders. Along with our traditional print version of the magazine, we now offer a digital version that will be available for sale [...]
Synopsis — Ranking higher than your chief competitors on Google (and other search engines) has always been one of the primary goals of search engine optimization. With the advent of local search and real-time search results, the construct of the all-important first page of search engine results has changed, with a variety of different types [...]
It was recently my birthday so I thought I’d share a gift with all small business owners and marketers executing their own social media marketing campaigns. Social media has brought along many amazing innovations – and Ping.fm is one of the best kept secrets among social media marketers to make their job a lot easier. [...]
Malware is one of those things that lurks in the underbelly of the web – no one really knows where it comes from and everyone hopes it won´t happen to their website. Unfortunately, if it does happen to your site, the whole world will know it thanks to Google´s flagging it up by the side [...]
Have you ever tried your website on a PC that is not the one you normally use and found that the design doesn´t look as good for some reason? Perhaps the column sizes are out, the navigation just doesn´t seem to fit or the page appears too big or too small for the screen? It [...]
Buying up lots of domain names that are vaguely similar to your primary domain is common practice and lots of online business owners will have a stash of domains that they have invested in rather than simply buying just one. There are many reasons for this with one of the most common being the desire [...]
You don´t have to be psychic to accurately predict the future when it comes to search behavior, but for people who know how to use SEO to get site traffic, the ability to predict the future has some tangible benefits. Anticipating news events and search trends is a great way to make a site ready [...]
Your domain name is easily the most important purchase you´ll ever make online.  It is your virtual address and choosing a domain is comparable to buying a house or office – it will be where your business hangs it hat for the considerable future, will be the most easily accessed example of your brand and [...]

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